Positioning and pricing
Who you cook for, what sets you apart, and prices that hold without apology.
Marketing for private chefs
Positioning, website, Google Ads, Instagram. I share the system that keeps my own calendar full, or my team sets it up for you.
I don’t take everyone. If you’re serious, the audit is where we start.
Who I am
I’m a private chef on the French Riviera and in Dubai. Over the years I built a business that stays booked, on my own, without an agency and without commissions taken on my work.
More than 100 bookings a year come through the website I built and run myself. I’ve been featured on LEGEND with Guillaume Pley and in the international press.
Now I help a handful of other private chefs do the same: get found, get chosen, and own their pipeline. Everything I share, I still use every week to fill my own calendar.
More about François and the teamWhy me
The clients who pay well search online. They book the chef they can find, understand and trust. The cooking is rarely what decides it.
I learned that the hard way, and I built the system that fixed it for my own business. That system is what I share, and, when you want, what my team builds for you.
The method
The exact system I use for my own business, in four parts.
Who you cook for, what sets you apart, and prices that hold without apology.
A site that turns visitors into real enquiries, the way mine does.
Google Ads and Instagram that reach the right clients at the right moment.
Reply, quote and follow up so the leads you earn become dinners.
The team
I stay your single point of contact. Behind me, a small team of specialists, web, ads and content, handles the build when you choose done-for-you. You are never passed around, and never left with homework you don’t have time for.
See what we do, and what it costsWork with me
I work with a few chefs at a time. It always starts with the audit.
An expert audit, not just a chat. A first call to understand your project, then a written plan and a quote, then a second call to move forward.
Book the auditStep by step, I share exactly what I use: positioning, website, Google Ads, Instagram, and turning enquiries into bookings.
When it makes sense, my team builds it with you: your website, your Google Ads, your Instagram, your content.
Questions before you book? Reach out first, I’m happy to answer.
Start
An expert audit for $49: a first call to understand your project, then a plan and a quote, then we move forward. If we’re a fit.